Jun 27, 2017
You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development. What’s the biggest myth that needs to be put to bed when working with attorneys on business development? That business development is not sales and that sales is not involved...
Jun 20, 2017
First a little background on Mark Cohen's journey before digging in to how he used writing and social media to develop a thought leadership platform. Mark was a trial lawyer for almost 30 years. He started out as an Assistant U.S. Attorney, became a big law partner, then left to start a national boutique firm where...
Jun 13, 2017
Law firm awards submission insights and tips! The recognition awards provide is meaningful to lawyers and firms who don’t get a lot of accolades for their work. In fact, they get a lot of heat. So when a publication says “good job!” or recognize them as part of an elite group of people, that can be a source of...
Jun 6, 2017
What is Client journey mapping and why is it important for lawyers and law firm marketers? Simply put, a client journey map is a visual of the actual experience a client has in working with any organization. For a law firm, that experience can start even before a prospect becomes a client. Client journey mapping entered...