Mar 27, 2018
Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down...
Mar 20, 2018
Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships. We discuss how to figure out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space.
Advice for lawyers or legal...
Mar 13, 2018
As a lawyer or legal marketer, how do you get the right content to the right people at the right time?
Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where...
Mar 6, 2018
Content marketing is ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content.
Lawyers and law firms need to have a goal and a structure behind their thought leadership content marketing strategy. If it’s just people writing stuff, it tends to be more scattered and...