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Legal Marketing 2.0 Podcast

Apr 24, 2018

How do you create client loyalty?

One North’s John Simpson joins Good2bSocial’s Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process.

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Apr 17, 2018

HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion...

Apr 10, 2018

A content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan.

3 tips to gain...

Apr 4, 2018

Good2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the...