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Legal Marketing 2.0 Podcast

Jun 26, 2018

Today on our podcast, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate.

Jun 20, 2018

Today our guest Despina Kartson, Global Director of Business Development & Communications at Jones Day, speaks with us about the biggest changes for law firm CMOs as well as her new book Last Night’s Soup Run and involvement in local charity.

Jun 12, 2018

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation.

Full show notes at 

Jun 5, 2018

Today Guy Alvarez discusses GDPR and how it will affect legal marketing. He gives an overview of the major changes the policy will have on marketers as well as several suggestions for using GDPR restrictions as an opportunity to explore new marketing techniques and platforms.

Full show notes at