Apr 10, 2018
A content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan.
3 tips to gain audience insight for content ideas:
- Talk to your customers
- Talk to your customer service and success teams
- Talk to your sales team
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