Dec 19, 2017
Molly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law...
Dec 12, 2017
Baker McKenzie’s Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to:
“Don’t be afraid to fail!”
Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries,...
Dec 5, 2017
In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year including in 2017. Juliet and Josh shares insights into...
Nov 28, 2017
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior...
Nov 21, 2017
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index.
Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm...