Aug 29, 2017
Have you built a new website or redesigned your existing one and don’t know what to do next? In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways - content, search engine optimization (SEO), and social media - from our popular blog post: You’ve Built a Website. Now...
Aug 22, 2017
Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows advertisers to place ads anywhere they are willing to pay to position them. It enables law firms to gain qualified leads by high placement on the search results page. The platform works on a market...
Aug 15, 2017
Podcast shownotes The conversation and effort around SEO has been about how to optimize your site, get inbound links and the technical aspects. But increasingly the importance of local SEO has taken center stage. What is local SEO? In a nutshell, local SEO tailors web results to your geographic area. A customization...
Aug 8, 2017
Law firms are not just about selling legal services but the client’s experience receiving those services. To do that you need to marry good industry insight with vigorous market research with exceptional design. What is the biggest challenge in getting a firm to do brand research? Their knee-jerk reaction is: “We...
Aug 1, 2017
Podcast shownotes What does it take to build a marketing and business development department? You’re responsible for sustaining a vision for how a law firm can improve and what it can become. Also, for inspiring colleagues and partners to embrace the same vision and to work with management on barriers to change. None...