Oct 31, 2017
Lawyer, author, and ClearView Social founder, Adrian Dayton, joins to talk about evaluating data so lawyers and marketers can make more informed decision when it comes to social media strategy.
And, we do a deep dive on LinkedIn, which is gradually becoming more social, opening up opportunities for lawyers to...
Oct 24, 2017
Legal tech is a rapidly changing field with a growing number of legal technology startups offering innovative products and services. Lawyers that see problems or gaps in tech are starting their own companies leading to a new democratization of web technology. Law firms can now choose to work with a large variety of...
Oct 10, 2017
Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics...
Oct 3, 2017
Ari Kaplan discusses the challenges and importance of accountability partners when it comes to executing marketing plans within law firms. What challenges do law firm marketers face today? There isn’t a lack of good ideas when it comes to marketing, rather marketers can struggle with executing their ideas due to an...