Feb 27, 2018
In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio,...
Feb 20, 2018
Testimonials are important to promote authenticity and passion around you as an attorney or your law firm as a whole and therefore they are one of the most powerful marketing tools.
Can you just write the testimonial and I’ll sign off on it?
Anyone who’s asked for a testimonial has heard this response. In today’s...
Feb 13, 2018
Is social media the new public relations? I posed this question to Ryan King the Director of Communications at the law firm of Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content.
Among the takeaways:
If you pursue social and/or PR as a marketing...
Feb 6, 2018
At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts.
Among the top digital marketing...